The app gives over one million Shopify merchants a quick and easy way to upload their product catalog to Pinterest. On May 7, 2020, Pinterest launched a new app. Users, otherwise referred to as ‘Pinners’, add Pins to boards to keep their ideas organized, and to share them with others.
If you have an advertiser account, you can also promote your Pins. Pins are images or videos that link them back to a website URL. Comparable to a visual Google, people can search for ideas, save the ones they like, or click to learn more. Categories include home decor, fashion and style, electronics, and more. Pinterest is a “visual discovery engine” people use to find inspiration for their lives and make it easier to shop. As more people are coming to Pinterest to find ideas for working from home, gifts to celebrate life’s moments, and family-friendly activities to do, there will also be an increased opportunity for retailers to showcase their products. Visual discovery is a powerful tool to promote brands and help shoppers find products that will inspire them.
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